Requisition ID 2021-9749
Digital Media Buyer
The TMX Finance® Family of Companies is looking for a Digital Media Buyer, to be part of a team of creative and strategic professionals who are passionate about drawing audiences closer to the heart of our mission. Through development and management of a multi-channel marketing strategy, you'll successfully expand the Company's online and offline presence while simultaneously driving loan volume. Your strong project management experience and ability to track and analyze performance data will help to ensure the Company's status as an industry leader.
The health and well-being of our Team Members, their families, and our customers remains a top priority for us. That's why we've taken a number of steps to help maintain a clean and safe environment where Team Members can thrive, and customers can feel safe. Currently, in our stores and Corporate offices, we're practicing social distancing, wearing face coverings (subject to certain exemptions), cleaning frequently, and following state and local requirements as well as Center for Disease Control (CDC) guidelines to help ensure a clean and safe environment for all. As the situation evolves, changes may be made to our practices, in line with state and local mandates as well as CDC-guidelines.
Identify the most effective and cost-efficient way to reach our target audience by keying in on our audience's media habits and preferences across digital and offline channels.
Discover new opportunities to grow and optimize marketing efforts while overseeing all aspects of campaign implementation, such as cost and ROI projections, vendor negotiations, and program strategies.
Manage end-to-end multi-channel marketing campaigns across OTT, Display, Remarketing, Paid Social, Native and other media channels.
Negotiate with vendors to get the best deal possible in terms of ad placements and cost.
Assist in managing a budget in order to maximize ad exposure and to reach frequency goals.
Reconcile invoices and work with other team members on any cost or budget reporting required.
Uncover new trends and media opportunities within the industry by staying at the forefront of new ad technologies, partners and solutions. As well as any demographic or market industry trends that impact business; develop POVs to share with media team.
Initiate deep and thorough research to ensure fundamental and complex understanding of target audience lifestyle and media consumption habits.
Demonstrate working knowledge of client business, key personnel, marketing and business goals, strategic challenges, competitive set, brand positioning, target audience, market segmentation, marketing strategy, etc.
Participate in development of measurement and analysis plans and project prioritizations.
Monitor campaign delivery on a regular basis to evaluate performance and optimize for top performing creative, vendors, placements and stations.
Learn More About Us
The Digital Media Buyer is part of the Marketing Team, part of the Creative Support Group, which is made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission. Responsible for driving the marketing efforts of our brands, this team is dedicated to seeing each new initiative come to fruition from inception to implementation. To learn more about this team, visit https://www.tmxfinancefamily.com/careers/top-talent/creative-support/.
Check out what's happening in our Company at https://www.tmxfinancefamily.com/tmx-talks.
The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.
All TMX Finance® Family of Companies Are Equal Opportunity Employers.